October 2026 – In conjunction with Breast Cancer Awareness Month this October, Pecca Group Berhad, through its Callie mask brand, has introduced a special pink surgical face mask to mark the occasion and demonstrate its continued commitment to community well-being.
As part of its Corporate Social Responsibility (CSR) initiative, Pecca Group Berhad donated over 16,000 pieces of pink Callie surgical face masks to two breast cancer organisations in the Klang Valley: the Breast Cancer Welfare Association Malaysia (BCWA) and the National Cancer Society of Malaysia’s Majlis Kanser Nasional (MAKNA).
The initiative reflects Pecca Group Berhad’s commitment to supporting organisations that serve the community while raising awareness of breast cancer during this meaningful month. The pink masks symbolise solidarity with the breast cancer community, while the donation also provides practical support amid ongoing haze concerns.
Through this initiative, Pecca Group Berhad hopes to make a positive difference by extending care to the community and supporting organisations dedicated to helping individuals affected by breast cancer. The company believes that meaningful contributions, no matter how simple, can help foster a more compassionate and supportive society.
Through Callie, Pecca Group Berhad continues to turn care into action standing in solidarity with the breast cancer community while promoting health, safety and well-being for all Malaysians.
