As the second-generation leader (Executive Director) of Pecca Group, Mr. Hugo Teoh stated that innovation is the eternal driving force behind business growth. While upholding to the core values established by his father, he actively embraces cutting-edge fields such as digitalisation, artificial intelligence, and marketing. For instance, he has introduced digital marketing strategies to reshape the brand’s communication and product promotion models. At the same time, he implemented more flexible management mechanisms to accelerate the company’s growth at the same time take into consideration of modernising the Group.
Pecca Group built a strong reputation in the automotive seat industry under Pecca Leather Sdn. Bhd. Hugo Teoh stated, Meeting customer needs is the key to our ongoing innovation and drive for excellence.” Hugo ensures high-quality leather standards while staying updated on market trends as he explores new materials like synthetic leather to match modern consumer preferences. He also adds fashion elements to car seat designs, making them both stylish and functional.
The success of Pecca Aviation shows that Pecca Group has successfully ventured into the international market, with business operations extending to the United States, Australia, Dubai, and beyond. Hugo’s strategic vision goes far beyond automotive seats. He is determined to transform Pecca Group into a comprehensive solutions provider for seating and related accessories across multiple sectors, including aircraft, trains, and yachts. He even envisions expanding into areas such as furniture and more in order to build a more diversified business ecosystem.
Entering new industries always involves risks, but Hugo believes it can definitely be managed. He sees risk assessment and management as an essential. Before moving into the aviation business, Pecca Group spent ten years researching, testing, and doing trial sales to ensure the idea was workable. Hugo believes that careful planning and smart decisions help reduce risks in any decision-making process.
Hugo advocates for an open and flexible management style, encouraging team members to express ideas boldly and to take initiative in every possible way. When one fails, one tends to be stronger as failures can be treated as lessons which is very valuable. By learning and adapting, it can definitely lead to success someday. He sees such a supportive environment as essential for sparking innovation and motivating the team to propose new ideas that drive the company forward. As a young leader, he understands the hardships of entrepreneurship and has experienced multiple setbacks. However, he firmly believes that a solid foundation and careful financial management are the key to success. He encourages young people to pursue their dreams courageously, as any failure they faced will make them stronger and they are one step closer to succeed.
Balancing work and family relationships—especially when your father is both the founder and your direct supervisor—can be a challenge. Hugo believes that clear communication mechanisms and transparent decision-making processes are crucial. He emphasises that professionalism and strict adherence to company rules should be maintained in the workplace, while mutual respect and patience are essential in family interactions to minimise unnecessary conflicts. He always respects his father’s decisions and believes that the core of a family business lies in shared goals. Even when differences arise, he strives to reach consensus through open dialogue to ensure alignment on strategic direction.
Reflecting on his journey with the company, Hugo said, “The greatest lessons came from working through differences with my father. After many disagreements and failed attempts, I realised that the most valuable experience starts from trial and error.” He often tells those around him that his father’s success didn’t come from never making mistakes, but from constantly learning and adjusting from them. Moving forward, Hugo Teoh remains committed to self-improvement and aims to become an even greater leader. He believes that only through continuous learning, adapting to market changes, and seeking opportunities in the face of challenges can he lead the company to stand undefeated in the fierce market competition.
