Teoh Zi Yuen
Executive Director
Teoh Zi Yuen was appointed to our Board as an Executive Director on 16 October 2020.
Since her appointment to the Board, she has been instrumental in shaping the Group’s growth trajectory and market positioning.
A key focus of her role is the strategic expansion of the Group’s Business-to-Consumer marketing division. Under her leadership, this segment has been revitalised through data-driven digital strategies and enhanced brand engagement initiatives, directly connecting the Group’s premium automotive products with a growing consumer base.
Her responsibilities extend to steering the Group’s key strategic functions, including corporate strategy and business development, brand management and marketing communications, investor relations and corporate affairs, and ESG framework implementation.
She began her career at an immigration law firm in the US, an experience that honed her analytical and cross-cultural communication skills. She holds a Bachelor’s Degree in Economics and Marketing from Pepperdine University in Los Angeles, California.
In 2025, she fortified her executive capabilities by completing a Master’s in Public Policy from the prestigious Tsinghua University in Beijing. This advanced education provides her with a critical macroeconomic and geopolitical perspective, enabling her to navigate complex regulatory environments, anticipate global market trends, and guide the Group’s long-term strategy with a distinct bird’s-eye view.